Website Privacy Policy
Effective as of February 16, 2026
We are very sensitive to privacy issues. The purpose of this Website Privacy Policy is to let you know how Group Health Cooperative of Eau Claire manages and protects Protected Health Information (PHI) and Website Personal Information that we receive from you through this website. Please read this carefully and contact us with any questions or concerns.
Changes to Web Privacy Practices
We may change or supplement our Website Privacy Policy from time to time and we will post revised versions on this website. We will indicate the effective date of any revised policy at the top of this page. Changes apply to the information collected from the date we post the revision, as well as to information we already hold. We encourage you to frequently read this page so you are aware of any changes that may have been made since your last visit to this website.
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Privacy of Health Information
If you are a member of a Group Health Cooperative of Eau Claire health plan, please consult our Privacy Practices for a description of the privacy rights of our health plan members as relates to Protected Health Information (PHI).
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Your Personal Information
"Website Personal Information" refers to specific facts that can be used to identify or contact you as an individual. Personal Information includes, for example, your name, home address and phone number, birth date, your sex, email address, or other information unique to you, such as your member identification number.
We collect Website Personal Information on this site only when you knowingly and voluntarily provide it to us, such as when submitting a form or requesting information. Member account access and related login credentials are managed through our external partner. Any personal information needed to create or access a member account is collected and maintained by our third-party vendors under their own privacy and security policies.
By providing Website Personal Information on this site, you consent to our use of this information in accordance with this Website Privacy Policy. If you are concerned about the privacy of your information, we encourage you to contact Member Services at (888) 203‑7770 instead of providing Website Personal Information.
As used in this Website Privacy Policy, Website Personal Information does not include information protected under the Health Insurance Portability and Accountability Act of 1996 ("HIPAA"), as amended, which is protected as described in Group Health Cooperative of Eau Claire’s Privacy Practices. Website Personal Information also does not include information that identifies a computer used to access the website, as this information does not identify the person using the computer (see "Cookies and Non‑personal Information" below).
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With Whom is Personal Information Shared?
We will only share your Website Personal Information with third parties as outlined in this Website Privacy Policy (in its current or future form) and as otherwise permitted by law.
We share and give access to Website Personal Information to our employees and agents in the course of operating our business.
However, if we share or give access to Website Personal Information to outside companies we require them to use the Website Personal Information only for limited purposes, such as to provide services or resources to you. If you believe we or any company associated with the Group Health Cooperative of Eau Claire has misused any of your information, please contact us immediately and report such misuse.
We may share Personal Information if all or part of Group Health Cooperative of Eau Claire is sold, merged, dissolved, acquired, or in a similar transaction.
We may share Website Personal Information if all or part of Group Health Cooperative of Eau Claire is sold, merged, dissolved, acquired, or in a similar transaction.
We may share Website Personal Information in response to a court order, subpoena, search warrant, law and/or regulation. We may cooperate with law enforcement authorities in investigating and prosecuting website visitors who violate our rules, engage in behavior that is harmful to other visitors, or is illegal.
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Definition of Non-Personal Information
“Non‑Personal Information” refers to information that does not directly identify you. This may include:
Some privacy laws consider certain online identifiers—such as IP addresses or cookie IDs—to be personal information. GHC does not use these identifiers to directly identify any individual and does not permit the use of these tools to collect PHI.
Technologies We Use
1. Cookies
GHC uses cookies to help the website function properly and to understand how visitors engage with our content. We use:
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Persistent cookies, which remain for a limited period to support analytics, preferences, and marketing measurement. Some persistent cookies may remain for more than one minute depending on the tool or service provider.
2. Analytics Tools
GHC may use analytics tools—including Google Analytics, Google Tag Manager, or similar technologies—to understand how the site is accessed and used. This information helps improve website navigation, user experience, and content relevancy.
3. Advertising and Medicare‑Related Measurement Tools
For marketing directed to Medicare‑eligible individuals, GHC may use cookie‑based analytics and measurement tools to:
These tools are not used to collect or transmit PHI, and data from Medicare‑related visits is not used for unrelated advertising.
4. Additional Tracking Technologies
GHC may also use technologies such as web beacons, tags, and pixels to:
How We Use Non‑Personal Information
GHC may use Non‑Personal Information to:
GHC may share aggregated, de‑identified, or Non‑Personal Information with third‑party service providers that support hosting, analytics, or marketing. These providers may use the information only as permitted by our agreements and applicable laws.
Your Choices
You may disable or block cookies through your browser settings at any time. Doing so may limit your ability to use certain website features, but the site will remain generally functional.
Individuals in states with consumer privacy laws may have additional rights, such as opting out of certain targeted advertising or requesting access to or deletion of personal information collected through website interactions. GHC supports these rights when applicable.
Cookies and analytics tools used on this website:
“Do Not Track” Signals
Some browsers offer a “Do Not Track” (DNT) feature to signal that users do not want their online behavior monitored. There is currently no industry standard for responding to DNT signals.
At this time, GHC’s website does not respond to DNT signals. Even when DNT is enabled, the website may still use cookies and standard analytics tools; however, no PHI or direct identifiers are collected through these technologies.
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Reviewing My Information
This website does not display or store any member data or personal account information. To review your coverage details, claims, benefits, or other member information, please visit the “Members” tab on our website and access your secure online member portal.
The member portal is the designated location for reviewing and managing your personal information, and you will be required to log in using your secure account credentials. If you need assistance accessing the portal, Member Services is available to help.
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Website and Information Security
Group Health Cooperative of Eau Claire (“GHC”) does not store, maintain, or house any member data, protected health information (PHI), or other sensitive personal information on this website. The website is designed for general informational purposes only and is not connected to internal systems that contain member records.
Even though the website does not store member data, GHC still follows stringent security practices to protect the integrity and security of the website and any information that may be submitted through online forms or general inquiries. We use a combination of physical, electronic, and administrative safeguards—including secure server configurations, access controls, encryption methods, and procedures governing the handling of information—to help maintain the security of our website environment.
Despite these protections, transmission of information over the internet cannot be guaranteed to be completely secure, and GHC cannot ensure absolute confidentiality of any information transmitted online. GHC is not responsible for the illegal or unauthorized acts of third parties, such as criminal hackers.
If you prefer not to submit information through the website or have concerns about confidentiality, we encourage you to contact Member Services at (888) 203‑7770 for assistance.
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External Links
This website may contain links to websites operated by third parties other than Group Health Cooperative of Eau Claire. This Website Privacy Policy applies only to this website and not to any third-party website we may link to. Group Health Cooperative of Eau Claire isn't responsible for and has no control over the privacy policies and practices of third-party websites and we encourage you to read the privacy statements of each and every website that requests Personal Information from you before you provide any information.
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Information For Children Under 13
We will not intentionally collect any personal information from children under the age of 13 through this website without receiving verifiable parental consent. If you think that we have collected personal information from a child under the age of 13 through this website, please contact us.
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Contact Us
To contact us regarding this Website Privacy Policy and our related privacy practices, visit the Contact Us page.
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